if they don’t they will switch off and go away. However, if I tell them that I am making a show called Satyamev Jayate but I will not tell you what the topic is, then people will sit down to watch it. If I tell people that I am making a socially relevant show on female foeticide toh shayad koi nahin dekhega. Is that why you didn’t give out that it would be a documentary film?
The way I communicate the message should be such that they feel that they want to be a part of this. Par aksar woh aisi cheez hoti hai joh aam taur pe log dekhte nahin. And I have faith that the things I am making would be liked by people. (Breaks into an impish smile and chuckles) As a creative person, main alag alag cheezein creatively banane ki koshish karta hoon. How shrewd was this marketing strategy not to reveal the name of the ‘film’ and let the hype build! Aamir Khan On His Unreleased ‘film’ Chale Chalo, Why India Doesn’t Watch Documentaries And Meeting Wife Kiran On The Sets Of LagaanĪfter the telecast of Chale Chalo - the making of Lagaan ended on &Pictures at midnight on Sunday in Mumbai’s Yash Raj Studios, Aamir Khan sat down off camera to justify his latest marketing coup and why a documentary on the making of Mughal-e-Azam should be equally engrossing.
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